One hour, owner to owner, on where the lot is going and what it will take to get there. We work backward from the business you intend to run, look at where the quotes go cold today, name what breaks first when the phone starts ringing, and leave with the two or three moves that close the gap.
Mark Faust
Growth advisor to owner-run companies since 1990. Author of the Barnes & Noble bestseller Growth or Bust! and High Growth Levers. Has worked with John Deere, Hagie Manufacturing and about seventy other companies that serve rural America.
For the owner or the operator. Sixty minutes. Bring rough numbers on lead flow, close rate and the roles that are hardest to fill.
Conversations a day on the same ad spend. A four-location container dealer in the Midwest, before and after the system went in.
Of the 182 sites we scanned, most of them dealers, showed no Meta pixel on the home page. They cannot see who visited, never mind who bought.
Have a CRM. The rest work the pile of quotes from memory, a notebook or a spreadsheet.
What you sell, how many lots, how to reach you. Enough to make the hour about your lot, not introductions.
The calendar is the next screen. Choose a slot that works around the lot.
Where the lot is going, what breaks first on the way, and the order of work. Sleeves rolled up, notes taken.
A short written picture of the next twelve to thirty-six months and the two or three moves to start on. Yours to keep.